SEO – Search Engine Optimization
Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web site is displayed in a search engine list (like Google), the more visitors it is expected to receive.
SEO considers how search engines work, what people search for, and which search terms (words) are typed. Optimizing a website may involve editing the content to increase its relevance to specific keywords. Promoting a site to increase the number of links, is another SEO tactic.
Effective search engine optimization may require changes to the HTML source code of a site and to the site content. SEO tactics should be incorporated into the website development and especially into the menus and navigation structure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
Submit Your Site to Search Engines
Web search engines (like Google) automatically add new web sites to their search index every time they crawl the web.
If your web site is new and unknown, it may take some time before your site is “discovered”.
Luckily most search engines invites you to submit your site: *
Open Directory: http://www.dmoz.org/help/submit.html
Normally you will have to enter the full URL of your site (including the http:// prefix).
When you submit your site to a search engine, you only need to specify the top-level (home) page. You do not need to submit each page. The search engine will find the rest based on your links (keep your navigation menus tidy).
Sometimes you can also add keywords that describe the page, but don’t expect these to affect how your site is ranked or listed.
* Not all submitted URLs will be added, and you cannot predict or guarantee when or if your site will appear in a search result.